<< BACK TO METHODS

Circular Business Model

Develop or redefine your business model from a circular design perspective.

Shape your business model capturing value for your customers, key partnerships, resources, and distribution models. Expand your perspective to the wider system and set your business up for success in an interconnected world.

STEPS

1

Download the Business Model Canvas. This video will help explain the process of filling it out.

2

Sit down with your team and start to fill out the sections of the Business Model Canvas this will help you use a circular lens for your business.

3

There is not a rigid start and end point. Circular design thinking is an iterative process of continuous learning, prototyping, and feedback loops. As such, you may continuously come back to the user(s), as their perspectives fit within the system, and iterate on this business model.

4

When you fill it out for the first time, expect to find holes. It’s okay not to know exactly how everything will work. Adapt as needed and continue to reference this as you iterate on your solution.

5
6
7

WHO'S DOING IT WELL

Moving mobility from product to service

Customers of Riversimple pay an all-encompassing monthly fee for affordable eco-cars, produced in distributed manufacturing facilities based near the markets they serve. Image by Riversimple/Dezeen

Read more >>

<< All methods

RELATED METHODS

The Circular Design Guide is a collaboration between the Ellen MacArthur Foundation and IDEO. To give your feedback, email us directly or join our linkedin group.

Copyright © Ellen MacArthur Foundation + IDEO 2017.