Privacy policy

In this privacy policy, "EMF" or "we" is together the Ellen MacArthur Foundation (charity number 1130306, company number 06897785), and the Ellen MacArthur Foundation Trading Limited (company number 07110767).

By accessing and using our Circular Design Guide at ('the CDG website'), you agree to the terms of this privacy policy.

The privacy of our users is important to us. This policy explains how we collect and use your personal information on the CDG website.

EMF reserves the right to update these terms from time to time. If it does so, the updated version will be effective immediately and made available through a link on the CDG website. You are responsible for regularly reviewing this policy so that you are aware of any changes, and you will be bound by the updated version upon your continued use of the CDG website.

It is important that you read this privacy policy so that you are fully aware of how and why we are using your data. This privacy policy supplements any other legal terms on the CDG website.

What information do we collect?

Cookies are small text files, stored on your computer, which can be used by websites to make a user’s experience more efficient.  We use cookies to help improve your experience of the CDG website – for example by looking at content viewed, and to remember things like your preference settings.  We also use Google Analytics, which counts the number of visitors and uses cookies to analyse how people use our CDG website. Our CDG website may contain links through to third party websites (including, for example for the delivery of podcasts) which may also use cookies over which we have no control. We recommend that you check the relevant third party's privacy policies for information about any cookies which may be used. You can delete the cookies that are already on your computer by searching in your file management software for your “cookie” folder or directory. You can also choose to decline or block cookies from all websites. More information about this can be found at

Information requests

If you have any questions or comments about our CDG website, or this privacy policy, please get in touch with us on, and clearly mark your email as a privacy policy query.

The Circular Design Guide is a collaboration between the Ellen MacArthur Foundation and IDEO. To give your feedback, email us directly or join our linkedin group.

Copyright © Ellen MacArthur Foundation 2017, 2018