Following initial prototyping, new opportunities may appear to broaden your sphere of influence within the wider system in which you’re operating. This may uncover a need to partner with new or unexpected organisations.
You may have already identified potential partners during the Business Model Canvas, but given what you’ve learned during user-research and prototyping, what type of new organisations could help inspire your product or service?
Ask – what new emerging opportunities have come up while you’ve been developing your concept? Who would you need to talk too to understand how these might be incorporated? (e.g. embedding tech)
Use the brainstorming method to help you think of more unexpected partnerships that could make your value chain more effective/efficient.
Once you have identified partners, here is some preparation for the conversation with a potential new partner:
During the conversation:
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