Creating value for every player in your wider ecosystem will help that system thrive in the long term. Nurturing the people (think users, employees or partners) and natural systems that directly draw from or support your organisation can be a source of growth, creativity, and innovation. For example, creating a local production network provides economic support to your surrounding area, which could in turn give the community the wealth and ability to buy your product or service.
Consider supporting the circularity of both your organisation and its marketplace by nurturing the wellbeing, education or prosperity of your employees, users, and their communities.
Next, think of as many ways as possible to measure this type of impact within your system. This will help you demonstrate the value of your efforts and investments from the outset, and allow you to build a strong narrative for existing and potential partners or investors. You can use the Embed Feedback method to help you with this.
If you’d like some more inspiration, check out this video of Douglas Rushkoff explaining the regenerative power of a more circular economy.
The brownies in Ben & Jerry’s ice cream are made in a bakery that provides jobs and training to low-income residents of its local neighbourhood in New York. Photo credit: MindmatrixRead more >>