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Find Circular Opportunities

Identify small, measurable opportunities to design for circularity. This will help you scaffold your approach to the project you’re about to take on.

 

Making your product, service or organisation more circular can begin with small changes. Consider what you have direct influence over and start there. Keep an eye on the big picture, and as you build small successes, scale your solution over time.

STEPS

1

Start by picking a product, service or a business challenge to focus on. If you don’t have a current focus but want to use this process, here are some example challenges.

2

Download the Interventions Worksheet. Start by writing down what your product or service is trying to solve at the top.

3

Go through the series of questions to help you find opportunities for circularity. If you say “yes” to any of the questions, write down a few considerations for each opportunity that could be possible within your organisation.

4

Based on the considerations for each, do any of your opportunities stand out as a good place to start? What feels most immediately achievable with potential for improved customer and business value? It might be helpful to get input from others on which opportunity to pursue.

5

Using the second page, create an outline for the project you might pursue, asking yourself the following questions:

  • Would this innovation improve the customer experience in some way?
  • What would this system require that doesn’t currently exist?
  • How might this affect your business strategy and financial needs?
  • What roles or collaborators might I need to make this happen?
  • What’s the next step to get this process started?
6

As next steps, you might Define Your Challenge, create a Circular Business Model and get Circular Buy-In.

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WHO'S DOING IT WELL

“We helped Opendesk become even more circular”

Opendesk creates open-source digital designs that can be downloaded, customised, and produced locally. RCA grads Mariana Pedrosa and Andrea Fischer found opportunities to make their business model even more circular.

Read more >>

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The Circular Design Guide is a collaboration between the Ellen MacArthur Foundation and IDEO. To give your feedback, email us directly or join our linkedin group.

Copyright © Ellen MacArthur Foundation + IDEO 2017.