So, you’ve got plenty of ideas around circularity, but how do you decide which ones will prove to be the most beneficial to your business and to the system you’re designing for? Take a step back from the circular concepts to assess their merits from a strategic business perspective, and your abilities to progress them as an organisation.
Take your Business Model Canvas and your circular innovation concepts.
For each concept, ask whether it fits within at least one of your innovation priorities? For example:
Next, assess the concept against the principles of circular economy. Is it meeting all or most of the principles? Which ones need to be addressed?
Finally, plot your concepts on this Matrix which measures their difficulty to implement against how much impact they could have. Consider these types of questions as you go:
The Agency of Design built out three different versions of their toasters to test and understand the implications of material usage and ease of creating the most effective model for circularity.Read more >>
The Circular Design Guide is a collaboration between the Ellen MacArthur Foundation and IDEO. To give your feedback, email us directly or join our linkedin group.
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