Understand the needs of all the users in your chain, spot opportunities to brainstorm ideas then develop and select concepts. Get tangible by building prototypes and learn through testing.
Focusing in on consumers and other users across the whole system
user customer consumer design thinking ideo interview field insight human
Brainstorming ideas around the principles of circularity
idea ideas idea generation brainstorm concept concepting ideo
Embed feedback mechanisms to allow for continuous and agile learning
feedback flows internet of things iot iterate learn loops tech
Understand the breakdown of materials that go into your product
plastic chemistry flow flowchart cradle to cradle choice material choose
Prioritise which circular concepts to take forward
evaluate evaluation test principles business case viability test
Create rough & rapid prototypes to test your concept & mitigate risk
build make ideo think prototype create test learn iterate
The Circular Design Guide is a collaboration between the Ellen MacArthur Foundation and IDEO. To give your feedback, email us directly or join our linkedin group. Copyright © Ellen MacArthur Foundation + IDEO 2017.