Define

Articulate the challenge you are looking to explore and establish some goals for your project.

Find ongoing opportunities for circularity, whether you're just getting started or revisiting an existing solution.

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define

Clearly articulate the circularity challenge you are looking to solve

Define Your Challenge

ideo challenge design innovation

define

Start with an achievable small initiative that can scale over time

Find Circular Opportunities

innovation intervention start frame circular waste

define

Building multidisciplinary teams with collaboration in mind

Building Teams

collaborate collaboration people together work values rules

define

Understand your stakeholders and develop strategies for engagement

Circular Buy-In

engagement stakeholder engage narrative

define

Build circular propositions that reinforce your brand promise

Create Brand Promise

brand storytelling user value story buy-in engagement

The Circular Design Guide is a collaboration between the Ellen MacArthur Foundation and IDEO. To give your feedback, email us directly or join our linkedin group.

Copyright © Ellen MacArthur Foundation + IDEO 2017.